How to get backlinks SEO style
Wednesday, December 5th, 2007Directory links. Authority links. Reciprocal links. Just what exactly are these links and how can they enhance your search engine optimization quest? Getting links to your Web site is a critical part to the success you have with driving people to your Web site.
Directory links are ones that you should submit to slowly — perhaps three to five each month per Web site. The key here is to keep the links slow and natural. Remember, the best directories will be relevant/related content directories or niche directories. Directory links are not as strong as some SEO’s might think. Keep these links to a minimum and stick with relevant one-way links.
Authority links can be obtained from Google search, and Google and Yahoo! directories. One example of an authority link is motortrend.com, a site that ranks for top-level keywords, notability, alexa rank and age of domain name. Authority links are a necessity in order to construct your Web site’s trust rank.
Reciprocal links may be the easiest to obtain, but not the most effective. You can try link metro, link market, Webmaster forums and Arelis. Generally, it’s difficult to negotiate a reciprocal link that will be in your favor, but the majority of link exchanges will be pretty equal to what you are offering yourself. Make sure the page is cached, indexed and no black hat techniques are being used. Reciprocal links are outdated and a form of ancient SEO technology. But when used properly they can serve a useful purpose.
When building links, be sure your content is relevant and easy to read. Put effort into reviewing your content for grammatical and typographical errors. Have an easily accessible privacy policy and about section so your site seems trustworthier. Including a picture of yourself may also help build your authority.
Every wise webmaster knows the more links you have to your site, the more traffic
you’ll get. Increasing the number of links to your site should be your Webmaster’s
top promotional priority.
Link building can be labor-intensive, time-intensive and extremely frustrating. It also can be confusing, yet unavoidable. Link building remains the best way to achieve higher rankings for your Web site.