Search Engine Optimization (SEO) Blog

Looking to steer more traffic to your Web site? The key to motoring your success up the search engine ladder is in your keywords. Keywords are the function that drive search engines, and the most important keywords are what lead customers to your site. Once you’ve developed your site and understand which keywords are most important to you, it’s time to write the content for your site. You probably know that by repeating the keywords you can improve your search engine optimization (SEO) status. The frequency of which the keywords are repeated is commonly referred to as the keyword density.

Keyword density essentially is the ratio of the word that is being searched for against the total number of words appearing on a given Web page. If your keyword occurs only two or three times on a page of 500 or more words, it stands to reason that it has a lower keyword density than a keyword that would occur 10 times on a page of similar length.

Keyword placement on the page, and their density on the page, are two important areas where keywords are felt on your Web page. The choice of which keywords to target on a page is often of vital importance, especially for highly competitive keywords.

Your choice of keywords – and their density — is the primary reason people will discover your Web site. Customers are led to your Web site through their searches for information. With this thought in mind, it becomes vitally important that your site offers as many opportunities to be included in those search results as possible.

There is no magic formula or guarantee for success behind keyword density. Just remember that no keywords translates to no placement among the search engine results page.