Matt Cutts discusses the Google Datacenter Caching and Crawl Dates.. If your into SEO, watch this video so you get an understanding of the how Google updates the listings.. Very good video and easy to understand.
Straight from the head of Google’s Web Spam team, Matt Cutts discusses in this video the proper way of using the IMG TAG with ALT and TITLE attributes.
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The Google Toolbar is a free utility that attaches to your browser that adds features that optimize the web browsing experience. It is available for Firefox and for Internet Explorer. One of the features that it adds is PageRank. PageRank is one of many key aspects that makeup search engine placement. It acts as a link analysis algorithm that assigns a numerical weight (0-10) to a webpage based on the quantity and importance of websites that point to it.
Ideally, in order to maximize your PageRank, you want a great deal of backlinks on sites that have high PageRanks. Adobe’s Website has the maximum PageRank of 10 because of the vast amount of reputable websites that link to it for downloads.
For ideas on how to obtain backlinks, check out our discussion titled Inbound Links - Link Trading and Exchanges
It is important to avoid putting too much emphasis on PageRank. It is only a piece of search engine optimization. Just because you have a PageRank of 8 doesn’t mean you will appear higher than a PageRank of 6 on search engine results. Spending too much time attempting to increase PageRank can detract from other important aspects of SEO.
Wait… What exactly are keywords you ask? Keywords are the search “terms or words” that users enter in search engines to find web sites in search engines such as Google, Live, or Yahoo. These words or phrases must align to the theme of your web site in order to have a successful SEO campaign.
Keywords are vital to the success of your web site. It is a waste of time money and energy to optimize your web pages for keywords that no one uses in the search engines.
The purpose of SEO is to get targeted visitors to your web site. In order to get targeted traffic, your keywords and phrases must not be to general or too broad.
Remember to choose keywords and phrases that are generic enough so the surfer can find your product or service but at the same time selective enough to discount millions of others pages and competitors. The more specific a keyword is, the more targeted and qualified visitors come to your site which in turn increases your sales.
Here are some general guideline to consider when choosing your keywords:
Use Google’s Keyword tool to help generate new keyword ideas.