White Hats vs. Black hats: A Gray Area Exists
When you prepare for your early morning jog, you probably grab the nearest baseball hat and head out the door. This process may be OK for your morning workout, but the type of hat – black hat or white hat – you’re Web site wears during the day can mean a world of difference when it comes to search engine optimization.
There tends to be a Great Divide between the effectiveness of white hats and black hats when it comes to SEO. Search engine optimizers typically label themselves as white hat or black hat to identify their basic philosophy, approach and methodology for SEO. The general theory is that SEO white hats try to follow the rules and grow sites through a period of years. SEO black hats tend to focus on winning the search engine game and making money today. (http://seoblackhat.com/category/white-hat-vs-black-hat)
As with most things in life, SEO probably isn’t as much “black” and “white” as a spectrum of gray. And more importantly to marketers, the question isn’t so much what’s black and what’s white but what impact can each approach have on your brand?
White Hat and black Hat SEOs seem to have their place in cyberspace. Plenty of people look for the types of products and services in which black hats specialize. There is a huge demand for their brand of black magic – and the thought of “doing things right” with the white hats (http://www.highrankings.com/issue119.htm).
Or maybe you prefer a New York Yankees hat like LeBron James.
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