Think Twice on Keywords Before Starting SEO
Webmasters sometimes believe that they already know the “best” keywords for their website, or ecommerce store. Most of the time they are wrong, and here are some reasons why.
Your customers don’t know as much as you do about your products or business in general. They don’t know the terminology and they might use different keywords to search Google, Yahoo, and Live Search. For example, a recent study found out that many people search for nose job instead of the clinical term or keyword “rhinoplasty” resulting in lower quality results for the potential client, and less business for the doctor.
It’s very important that you find the right keywords to not only get you more traffic, but to get you the traffic that will convert into sales. For example, one keyword that seems to get the most traffic in the web design business in the Cleveland, Ohio area is Cleveland Web Design. This keyword alone gets us about 20 - 30 unique visitors a day. Unfortunately, the keyword phrase does not convert into sales. So, just because you may get traffic on a certain keyword, or phrase, doesn’t always mean it will convert. The reason being in this case is, 80% of the traffic we get is from our competition checking out our website.