What is SEO? Who needs it?
Today, I am going to talk about exactly what SEO is, and who needs it. For the sake of this post, we are going to say SEO is an acronym for “Search Engine Optimization.” However, it can also be defined as a job title, which would then mean “Search Engine Optimizer.”
The Wikipedia defines SEO as the following: “Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via “natural” (”organic” or “algorithmic”) search results.”
SEO not only brings in more visitors to your web site or online store, but it IMPROVES the quality of visitors that you need to make the sales you want. This is explained in more detail in one of my previous posts called Choosing Your Target Audience.
Now that we’ve covered what SEO is, let’s talk about Who Needs It.
It’s been said that well over 60% of all web sites on the internet have NOT had any sort of optimization implemented to their web site. This is mainly due to the fact that most of your local web design companies are simply not large enough or trained in internet marketing. They may be able to make you a professional looking web site, but it won’t mean much if no one is finding it in the search engine result pages. Remember the saying “it’s like finding a needle in a hay stack?” Well with the web, it’s like finding a needle in a million hay stacks. The internet is huge. The competition is fierce. BUT, the customers are out there waiting to buy. They just don’t know it yet because they haven’t seen your web site, right? If you think your web site could use some SEO, contact me, Brian Petti, at ATX Webmasters and I will give you a free web site optimization analysis.