Google Analytics A Good Yardstick To Measure Results
You’ve rolled out the Web site marketing strategy map on your war room table. You are pondering how successful you’ve been against the enemy. You’re confident that your Web site is helping you to win the battle against your competition, but how can you tell if your site – and search engine optimization results — are winning the war?
Since you are trying to measure the success of your SEO campaign, you need to pay attention to how your natural search engine traffic is improving. This fact means you need to look at the referrer domain data from Google.com, Yahoo.com, and any other search engine domains you are targeting. Any other metrics, like overall page views and visits, are meaningless unless they are tied into the referrer domain.
Keeping track of the keywords that drive traffic to your site can give you a heads up on what keywords you should be targeting. Sometimes a visitor will arrive at your site through a search term that you did not intentionally target. By paying attention to your web analytics, you can capitalize on SEO opportunities you may have missed.
Many Webmasters believe that Google Analytics is the best thing to happen to the Internet marketing industry since pay per click was introduced. The service is free, feature rich, and it’s a powerful tool that means you have no reason not to start using web analytics. Providing this free service helps the industry tremendously. Web analytics tools are necessary.
The bottom line is that Google Analytics is a powerful piece of software when used properly, and comes at an affordable price – free! The goal for Google is of course to increase AdWords spending; a goal many of today’s enhancements will help them to achieve.
Tags: adwords, free, google analytics, measure results, search engine optimization, seo