Choosing Your Target Audience
The very first question you need to ask yourself before you start any marketing campaign is, “Who’s going to buy my product or service?” or “Who is my target audience?” A target audience can be people of a certain age group, gender, marital status, etc. (for example: teenagers, females, single people, etc.) A certain combination, like men from twenty to thirty is often a target audience.
Okay. So I’ve picked my target audience. How does choosing the right target audience relate to Search Engine Optimization?
By choosing the right target audience, not only will you be able to choose a web design which appeals to that group, but you will also be able to pick the right keywords and write content which appeals to that demographic.
Let’s say I have a client with a new brand of beer called “Man Beer.” My target audience would be Men ages 21 and over. Would I have a pink web site with a flowered border? Would I write content that talks about how beer shortens the length of menstrual cycles? Would my keyword phrase be “fabulous fruity drink”? - Of course not. You may be able to get top rankings with the keywords and phrases you select, but bringing the wrong target audience to your web site won’t get you much business.
Tags: audience, search engine optimization, seo, target