Matt Cutts discusses the Google Datacenter Caching and Crawl Dates.. If your into SEO, watch this video so you get an understanding of the how Google updates the listings.. Very good video and easy to understand.
Straight from the head of Google’s Web Spam team, Matt Cutts discusses in this video the proper way of using the IMG TAG with ALT and TITLE attributes.
For Cleveland web design, and search engine optimization contact the internet marketing experts in Cleveland, Ohio ATXWEBMASTERS at 440-205-9500.
Directory links. Authority links. Reciprocal links. Just what exactly are these links and how can they enhance your search engine optimization quest? Getting links to your Web site is a critical part to the success you have with driving people to your Web site.
Directory links are ones that you should submit to slowly — perhaps three to five each month per Web site. The key here is to keep the links slow and natural. Remember, the best directories will be relevant/related content directories or niche directories. Directory links are not as strong as some SEO’s might think. Keep these links to a minimum and stick with relevant one-way links.
Authority links can be obtained from Google search, and Google and Yahoo! directories. One example of an authority link is motortrend.com, a site that ranks for top-level keywords, notability, alexa rank and age of domain name. Authority links are a necessity in order to construct your Web site’s trust rank.
Reciprocal links may be the easiest to obtain, but not the most effective. You can try link metro, link market, Webmaster forums and Arelis. Generally, it’s difficult to negotiate a reciprocal link that will be in your favor, but the majority of link exchanges will be pretty equal to what you are offering yourself. Make sure the page is cached, indexed and no black hat techniques are being used. Reciprocal links are outdated and a form of ancient SEO technology. But when used properly they can serve a useful purpose.
When building links, be sure your content is relevant and easy to read. Put effort into reviewing your content for grammatical and typographical errors. Have an easily accessible privacy policy and about section so your site seems trustworthier. Including a picture of yourself may also help build your authority.
Every wise webmaster knows the more links you have to your site, the more traffic
you’ll get. Increasing the number of links to your site should be your Webmaster’s
top promotional priority.
Link building can be labor-intensive, time-intensive and extremely frustrating. It also can be confusing, yet unavoidable. Link building remains the best way to achieve higher rankings for your Web site.
In your quest to attract as much attention to your Web site as possible, along comes two more terms to deal with: 301 redirects and canonicalization. Canonicalization is the process of selecting the best, most efficient URL for your site.
http://www.mattcutts.com/blog/seo-advice-url-canonicalization
Put simply, a 301 redirect is a way to instruct a browser to a different location. Without a 301 redirect you can experience canonical issues, such as multiple varying URLs to a site. Canonicalization generally refers to home pages.
Most people consider the following to be the same URLs:
www.example.com
example.com
www.example.com/index.html
example.com/home.asp
But, are visitors to your Web site redirected to a centralized URL? This point is where setting up a 301 redirect is important for visitors to find your Web site. By establishing a 301 redirect, these inbound links go to one centralized URL. Many search engine optimization methods choose the www. version to which to redirect all links. This version is also more user friendly.
A 301 redirect is a way to instruct a browser to a different location. The code 301 is interpreted as “moved permanently.” Remember, a 301 redirect is the most efficient and SEO friendly method for Web page redirection. The 301 redirects are not that hard to implement and they should preserve your search engine rankings for that particular page. If you have to change file names or move pages around, 301 redirect is the safest option.